Promotion

"Often, a real-life problem (a headache, mortgage mismanagement, being overweight) is dramatically depicted." (Pg 118. Advertising by Design)
Real life experiences help a consumer identify and relate to a product. It helps them understand or become a part of the products offerings and then feel a need because it specifically relates to them. This all comes into play with promotion. In promoting a product you have to figure out what the customers wants are and make them need the product. Generally they don't really need the products they see, but after using them they feel the need and will keep purchasing or referring to others about how much they need or use the product. That's why they call it a "Slice of Life". (Pg 118. Advertising by Design)
The promotion will be done in print ad, as a 2 page layout and will have a small insert with a VIP invite to go and test drive a Cadillac at your local dealer you will receive special guest treatment with appetizers and spirits plus a free give away. ( T-shirt or Keychains)
This will get the word out to the younger generation. Also it will get people in to see the product, and hopefully getting them to purchase will be the major hit.