Competitive Analyses

· How do they draw customers and clients?
Cadillac already is a well known brand for quality. Cadillac sells it self they have such a common household name for class and style as well. This campaign will allow us to remember the days of classic cars and how Cadillac has been there through the years.

· What amenities or facilities are offered that you don't have?
Office Space. Marketing software and technology.

· What challenges are they facing?
Price competitors and younger innovated people working for them. Cadillac has an old fashioned feel all around even their employees.

· How do they plan on improving?
Cadillac can improve by hiring new young innovated marketers. They need to be aware or their target markets. They actually appeal to more markets then I think they are aware of.

It is important to learn as much as possible about the brand or group:

• > What makes this brand or group (organization, company, any entity) unique?
• > What are the functional and the emotional benefits of the brand or group?
• > How does the brand or group compare to the competition? Is the brand or group a category or industry leader? In second place? A newcomer?

 (Pg 16. Advertising by Design)

These are all questions that should be asked when thinking of what ad or market is going to represent. Then you have to ask yourself in the end after you put the add together, does it meet all the intended markets, ideas, and the goal of the campaign, does it appeal to the consumer and give the meaning? You have had to to make sure you found the proper target markets for the ad as well.

“Consumer advertising also can be held to ethical standards. When clients and agency professionals are aware of what is unethical and keep to standards of fair practice and social responsibility, then we can have ethical advertising. There is no exit from social responsibility—everyone is accountable.”

(Pg 14. Advertising by Design)

Although Cadillac has maintained quality over the years, the have changed there luxury style. I can think of many ways Cadillac can appeal to other groups of target audiences but they also have a report of the current audience to keep up. They have always held a modest image, working classy image, rich and luxurious image. which makes for a challenge in this ad campaign.