Cadillac: Slogan

“From engaging in public service to choosing goods and services, advertising calls people to action.”(Pg 1. Advertising by Design)

1905 You Can Kill a Horse but not a Cadillac
1911 Every Cadillac is a Dewar Trophy
1937 Cadillac Shows the World ...how truly magnificent a motor car can be!
1952 It's a "Who's Who" of the Highway!
More Eloquent Than Words!
1953 Those who want the finest want - the Standard of the World!
Cadillac car is one of the soundest investments in the automotive world!
1955 They'll Take The Cadillac Tonight!
1957 It Gives a Man a New Outlook... Cadillac
Finest Expression of Motordom's Highest Ideal!
Magnificent Beyond All Expectations! - Cadillac
1958 It Outsteps It's Own Great Traditions!
1959 In a realm all its own ... Cadillac
A New Realm of Motoring Majesty! - The 1959 Cadillac
Cadillac - a new measure of automotive supremacy
Cadillac ... the new measurement of greatness
Cadillac ... universal symbol of excellence
Cadillac ...World's Best Synonym for Quality!
1960 Unique acclaim - even for a Cadillac
1961 The new Cadillac is so practical to own and so economical to operate that it is acknowledged motordom's wisest investment.
1966 Go West Young Man ... in a 1966 Cadillac!

http://www.winspiration.co.uk/cadillac.htm

“Consumer advertising also can be held to ethical standards. When clients and agency professionals are aware of what is unethical and keep to standards of fair practice and social responsibility, then we can have ethical advertising. There is no exit from social responsibility—everyone is accountable.”
(Pg 14. Advertising by Design)

Cadillac tends to have had a very business and smooth luxury look. They have alot of target market they can attract to. They have had such a great distinct in branding for luxury they need to just see who they are really appealing to.