Creative Content

There are other ways to promote, though. (Other Ideas for Promotion) If you are going to go beyond television, figure out:
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·      Who will be involved in the promotion?

Magazines such as Sports Illustrated, GQ, Redbook, and Better Home and Garden. The magazines listed are just a few I feel will work. The ad will involve an older model Cadillac, pictured only will be the grill in black and white. Also a magazine insert will be in the centerof the ad.
Also the Cadillac dealerships will be involved as well, they will be the ones hosting the event of the VIP Cadillac Test Drive event, with food and giveaways.
"The main verbal message is called the line or headline. Most people refer to this line of copy as the headline, because in the early days of advertising it usually occupied the top of the page."
(Pg. 210, Advertising by Desisgn.)
The headline will say "Buy a piece of history" "Luxury and quality through the years."
"The main visual message is called the visual or image. Together, the line and visual should communicate and express the advertising message." (Pg 210, Advertising by Design)

·      When will it happen?

After school starts in October through February to involve the holidays of giving and receiving! Plus it will allow for a whole year of Cadillacs to pull up to schools and get the brand in the children's eyes as well!

·      How often will you hold a promotional event?

Cadillac should hold promotional events at least 3 times a year. It is a proven fact that when companies host events the public notices and then the word about the product gets out as well.

"Certainly, everyone wants to create imaginative, effective advertising—fresh work that hasn't been done before, ads that make people watch and then act, solutions that make other creative professionals say, “I wish I had thought of that!” Creating the “same old” won't grab anyone's attention."

(Pg. 107. Advertising by Design)

This is important because during this whole project I kept on thinking of things that were already donre or similar to stuff thats already done. It is very hard to create something totally original, especially now days when there are so many creative people in the business.