I thank you for allowing me to once again learn something, I feel always leave your classes with new knowledge! I have enjoyed mostly learning about the important advertisers and their roles in advertising in the past and the present. I liked this class’s final project, although it was challenging to come up with ideas and something great, but overall it was fun. I want to make another ad now that I have a little more experience with getting an ad campaign together. You gave us all the tools to succeed in this class and all we had to do is the work. I feel I have kept up on my assignments and also made a good turn around on attendance. I never have to worry if the class was worth it because, as I said before I always learn in your classes. Besides my last tardy in week 6, overall I feel I have met the course competences from week 6 on and learned the objectives and retained the class information and have achieved a grade of a C+.
Tuesday, September 20, 2011
Tuesday, September 13, 2011
EOC WEEK 10: Commercial/ Advertising Agency
http://youtu.be/nYr2ntXPuvs
http://www.zadv.com/#/clients/White%20Castle
This ad was done by Zimmerman Advertising. They also work with Papa Johns,Ashley Furniture, Dish, Pepboys, and sevral others. They also have created thier own companies.Without establishing a brand or name , or even have marketed themselves through some of these firmiliar companies, they may not be where they are today.
"Zimmerman Advertising launched in 1984 in a 400-square-foot space in a strip mall with used office furniture. Its expertise was pretty much limited to car-dealer ads. Mr. Zimmerman slowly grew his business, taking on bigger clients and acquiring area firms. Two decades later, Zimmerman is a beast of an agency under the Omnicom Group umbrella, with 22 offices; more than 1,000 employees; a burgeoning roster that includes Nissan, Six Flags, Crocs and Friendly's; and projected billings of $2.5 billion in 2008, per Ad Age estimates."
"They are raising their awareness in the industry because of the wins that they've had with well-known brands," said Judy Neer, president of Boston-based search consultancy Pile & Co. "That's moved them away from just being known only for their heritage in the car-retail arena."
"Zimmerman's business mix is about 35% automotive; the rest is a mishmash of fast food, financial services, retail, real estate, sports and travel."
http://adage.com/article/agency-news/zimmerman-s-moment-sun/126659/
http://www.zadv.com/#/clients/White%20Castle
This ad was done by Zimmerman Advertising. They also work with Papa Johns,Ashley Furniture, Dish, Pepboys, and sevral others. They also have created thier own companies.Without establishing a brand or name , or even have marketed themselves through some of these firmiliar companies, they may not be where they are today.
"Zimmerman Advertising launched in 1984 in a 400-square-foot space in a strip mall with used office furniture. Its expertise was pretty much limited to car-dealer ads. Mr. Zimmerman slowly grew his business, taking on bigger clients and acquiring area firms. Two decades later, Zimmerman is a beast of an agency under the Omnicom Group umbrella, with 22 offices; more than 1,000 employees; a burgeoning roster that includes Nissan, Six Flags, Crocs and Friendly's; and projected billings of $2.5 billion in 2008, per Ad Age estimates."
"They are raising their awareness in the industry because of the wins that they've had with well-known brands," said Judy Neer, president of Boston-based search consultancy Pile & Co. "That's moved them away from just being known only for their heritage in the car-retail arena."
"Zimmerman's business mix is about 35% automotive; the rest is a mishmash of fast food, financial services, retail, real estate, sports and travel."
http://adage.com/article/agency-news/zimmerman-s-moment-sun/126659/
Tuesday, September 6, 2011
Tuesday, August 30, 2011
EOC Week 8: Font Slogans
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
"Let the Quality luxury of a Cadillac take you for a drive."
"Style and Class is your drive."
"Roll out in Luxury."
Analysis of Project in the Real World
"Advertising is used in a free-market system to promote one brand or group over another. Most competing brands are of equal quality—that is, they are parity products or services. For example, most shampoos in the same price category (perhaps even across price categories) use similar ingredients and provide equivalent results. That said, effective advertising could persuade you that a particular brand is better or more appealing than the competition." (Pg. 3, Advertising by Design)
Cadillac has for many years what other car makers have done. The thing that Cadillac has done different has made a product that has outlasted with quality. Quality of a product increases its consumer intake. Cadillac has done just that, provided excellent quality. My campaign will make the markets that Cadillac doesn't focus on stand out. An older version Cadillac stands out, people love the high-class old school look of the old fashioned Cadillac, but love the new innovative ideas Cadillac has come up with. They still maintain a family value with their larger model vehicles. They maintain a hip edge with their fully loaded high tech sporty vehicles. Last but not least Cadillac has something for everyone!
"An advertisement (or “ad”) is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group. (Here, “group” designates both commercial concerns and government agencies and nonprofit organizations.) An advertising campaign is a series of coordinated ads, based on an overarching strategy, connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign can also stand on its own. (Pg 3. Advertising by Design)
"An integrated ad campaign involves various media and might include broadcast, print, interactive, and other screen-based, out of home, and unconventional media." (Pg 3. Advertising by Design)
Hopefully my ad will appeal to any target market and is simple enough to stick. I feel that the 2 page full ad attracts the eye and stands out. I also think the added flyer to come to the nearest local dealership and test drive a New Cadillac allows for local sales and business for Cadillac. The added center flyer also adds to the exclusivity of a VIP, making you feel specially invited. This will also allow for future marketing to potential customers.
Cadillac has for many years what other car makers have done. The thing that Cadillac has done different has made a product that has outlasted with quality. Quality of a product increases its consumer intake. Cadillac has done just that, provided excellent quality. My campaign will make the markets that Cadillac doesn't focus on stand out. An older version Cadillac stands out, people love the high-class old school look of the old fashioned Cadillac, but love the new innovative ideas Cadillac has come up with. They still maintain a family value with their larger model vehicles. They maintain a hip edge with their fully loaded high tech sporty vehicles. Last but not least Cadillac has something for everyone!
"An advertisement (or “ad”) is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group. (Here, “group” designates both commercial concerns and government agencies and nonprofit organizations.) An advertising campaign is a series of coordinated ads, based on an overarching strategy, connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign can also stand on its own. (Pg 3. Advertising by Design)
"An integrated ad campaign involves various media and might include broadcast, print, interactive, and other screen-based, out of home, and unconventional media." (Pg 3. Advertising by Design)
Hopefully my ad will appeal to any target market and is simple enough to stick. I feel that the 2 page full ad attracts the eye and stands out. I also think the added flyer to come to the nearest local dealership and test drive a New Cadillac allows for local sales and business for Cadillac. The added center flyer also adds to the exclusivity of a VIP, making you feel specially invited. This will also allow for future marketing to potential customers.
Creative Content
.
Magazines such as Sports Illustrated, GQ, Redbook, and Better Home and Garden. The magazines listed are just a few I feel will work. The ad will involve an older model Cadillac, pictured only will be the grill in black and white. Also a magazine insert will be in the centerof the ad.· Who will be involved in the promotion?
Also the Cadillac dealerships will be involved as well, they will be the ones hosting the event of the VIP Cadillac Test Drive event, with food and giveaways.
"The main verbal message is called the line or headline. Most people refer to this line of copy as the headline, because in the early days of advertising it usually occupied the top of the page."
(Pg. 210, Advertising by Desisgn.)
The headline will say "Buy a piece of history" "Luxury and quality through the years."
"The main visual message is called the visual or image. Together, the line and visual should communicate and express the advertising message." (Pg 210, Advertising by Design)
After school starts in October through February to involve the holidays of giving and receiving! Plus it will allow for a whole year of Cadillacs to pull up to schools and get the brand in the children's eyes as well!· When will it happen?
Cadillac should hold promotional events at least 3 times a year. It is a proven fact that when companies host events the public notices and then the word about the product gets out as well.· How often will you hold a promotional event?
"Certainly, everyone wants to create imaginative, effective advertising—fresh work that hasn't been done before, ads that make people watch and then act, solutions that make other creative professionals say, “I wish I had thought of that!” Creating the “same old” won't grab anyone's attention."
(Pg. 107. Advertising by Design)
This is important because during this whole project I kept on thinking of things that were already donre or similar to stuff thats already done. It is very hard to create something totally original, especially now days when there are so many creative people in the business.
Promotion
"Often, a real-life problem (a headache, mortgage mismanagement, being overweight) is dramatically depicted." (Pg 118. Advertising by Design)
Real life experiences help a consumer identify and relate to a product. It helps them understand or become a part of the products offerings and then feel a need because it specifically relates to them. This all comes into play with promotion. In promoting a product you have to figure out what the customers wants are and make them need the product. Generally they don't really need the products they see, but after using them they feel the need and will keep purchasing or referring to others about how much they need or use the product. That's why they call it a "Slice of Life". (Pg 118. Advertising by Design)
The promotion will be done in print ad, as a 2 page layout and will have a small insert with a VIP invite to go and test drive a Cadillac at your local dealer you will receive special guest treatment with appetizers and spirits plus a free give away. ( T-shirt or Keychains)
This will get the word out to the younger generation. Also it will get people in to see the product, and hopefully getting them to purchase will be the major hit.
Real life experiences help a consumer identify and relate to a product. It helps them understand or become a part of the products offerings and then feel a need because it specifically relates to them. This all comes into play with promotion. In promoting a product you have to figure out what the customers wants are and make them need the product. Generally they don't really need the products they see, but after using them they feel the need and will keep purchasing or referring to others about how much they need or use the product. That's why they call it a "Slice of Life". (Pg 118. Advertising by Design)
The promotion will be done in print ad, as a 2 page layout and will have a small insert with a VIP invite to go and test drive a Cadillac at your local dealer you will receive special guest treatment with appetizers and spirits plus a free give away. ( T-shirt or Keychains)
This will get the word out to the younger generation. Also it will get people in to see the product, and hopefully getting them to purchase will be the major hit.
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