EOC Week 7: Approaches

"A spokesperson is an individual—an average person, actor, model, or other celebrity—who positively represents the product, service, or group. If the role is a recurring one, that individual becomes the face and voice of the brand or group." (Pg 7, Advertising by Design)

Celebrities have been a major impact on companies. Companies use celebrities to attract attention to their products. Everyday we see products endoresed by celebrities. A company that I see use several different celebrities is CoverGirl. CoverGirl has used Drew Berrymore, Queen Latifah, and several others. Using celebrity endorsments can attract a certain target market the company can develope or "get into". Also celebrity spokespersons today have been coming from alot of reality TV shows, which alows companies to be at a lower budget when advertising.


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