"Advertising is used in a free-market system to promote one brand or group over another. Most competing brands are of equal quality—that is, they are parity products or services. For example, most shampoos in the same price category (perhaps even across price categories) use similar ingredients and provide equivalent results. That said, effective advertising could persuade you that a particular brand is better or more appealing than the competition." (Pg. 3, Advertising by Design)
Cadillac has for many years what other car makers have done. The thing that Cadillac has done different has made a product that has outlasted with quality. Quality of a product increases its consumer intake. Cadillac has done just that, provided excellent quality. My campaign will make the markets that Cadillac doesn't focus on stand out. An older version Cadillac stands out, people love the high-class old school look of the old fashioned Cadillac, but love the new innovative ideas Cadillac has come up with. They still maintain a family value with their larger model vehicles. They maintain a hip edge with their fully loaded high tech sporty vehicles. Last but not least Cadillac has something for everyone!
"An advertisement (or “ad”) is a specific message constructed to inform, persuade, promote, provoke, or motivate people on behalf of a brand or group. (Here, “group” designates both commercial concerns and government agencies and nonprofit organizations.) An advertising campaign is a series of coordinated ads, based on an overarching strategy, connected by look and feel, voice, tone, style, imagery, and tagline, where each individual ad in the campaign can also stand on its own. (Pg 3. Advertising by Design)
"An integrated ad campaign involves various media and might include broadcast, print, interactive, and other screen-based, out of home, and unconventional media." (Pg 3. Advertising by Design)
Hopefully my ad will appeal to any target market and is simple enough to stick. I feel that the 2 page full ad attracts the eye and stands out. I also think the added flyer to come to the nearest local dealership and test drive a New Cadillac allows for local sales and business for Cadillac. The added center flyer also adds to the exclusivity of a VIP, making you feel specially invited. This will also allow for future marketing to potential customers.
No comments:
Post a Comment