EOC WEEK 3: Tobacco Advertisement

http://www.google.com/imgres?q=cigarette+ads+today+with+a+person&um=1&hl=en&sa=N&biw=1920&bih=998&tbm=isch&tbnid=Ga0OZ7bAJDqEMM:&imgrefurl=http://www.swapsale.com/50sads.htm&docid=ZQPAjT8DQbjaNM&w=325&h=439&ei=cAovTvMJxuaIArbDxCs&zoom=1&iact=rc&dur=156&page=1&tbnh=131&tbnw=98&start=0&ndsp=70&ved=1t:429,r:25,s:0&tx=68&ty=79

• 1. Determine the scenario: What happens in this frame? The cowboy or Rancher is about to light up while riding his horse.
• 2. What is the setting? Country setting, kind of a soothing setting. What are the conditions? Conditions are safe, he's riding a horse, in the country,and its a sunny day.
• 3. Who are the people or groups?Male Cowboy or Rancher
• 4. What is their point of view around this specific experience?The cowboy is experience the life of an American hard working rancher or cowboy, relaxing while riding!
• 5. What are their goals? To show a real man smokes.
• 6. What are their assumptions?The assumption is that its normal to ride horse and smoke. What are their perceptions? That cowboys or ranchers smoke.
• 7. Are there conflicts? Is there cooperation?  Conflict is that smoking kills you. Surgeon General warning.
• 8. What are the outcomes? The advertisement shows ease in everyday smoking, it shows that he's seems more manly if he smokes. He looks hardworking.

As an overview of this ad, which we shouldn't see today, I feel the message of smoking is bad is kind of hidden by the element of the natural feeling of the cowboy looking like he's so relaxed. The ad being relaxed allows the customer to view themselves being comforted by smoking as well.