WEEK 8 BOC: Font Project/ Champagne Supernova by Oasis

A champagne supernova in the sky Wake up the dawn and ask her why
A dreamer dreams, she never dies
Wipe that tear away now from your eye
Slowly walking down the hall
Faster than a cannonball
Where were you while we were getting high?
Someday you will find me
Caught beneath the landslide
In a champagne supernova in the sky
Someday you will find me
Caught beneath the landslide
In a champagne supernova
A champagne supernova
'Cuz we don't believe That they're gonna get away from the summer
But you and I will never die
The world's still spinning around we don't know why
Why-why-why-why-i-i

EOC Week 7: Approaches

"A spokesperson is an individual—an average person, actor, model, or other celebrity—who positively represents the product, service, or group. If the role is a recurring one, that individual becomes the face and voice of the brand or group." (Pg 7, Advertising by Design)

Celebrities have been a major impact on companies. Companies use celebrities to attract attention to their products. Everyday we see products endoresed by celebrities. A company that I see use several different celebrities is CoverGirl. CoverGirl has used Drew Berrymore, Queen Latifah, and several others. Using celebrity endorsments can attract a certain target market the company can develope or "get into". Also celebrity spokespersons today have been coming from alot of reality TV shows, which alows companies to be at a lower budget when advertising.


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EOC :Week 6 Name of Product : slogan pitch

Cadillac is well known automobile sales, but they have not been able to get a good slogan. With Cadillac as well known as they are, they haven't had very many good slogans. They haven't had anything memorable for me to need one, although I have always wanted a Cadillac CTS since I can remeber. The idea I have some what came up with is "Let the Luxury Take you for a Drive."

I would like to come up with a few more that are more catchy. The previous slogans they have had dont lure the customer. Cadillac is mearly known buy quality, durabilty, and luxury. Cadallic has always had leather seats, automatics, and for most part are very spacious. Another possibilty is similar, "Let the Quality luxury of a Cadillac take you for a drive." Or "Roll out in Luxury." "Style and class is your drive." Doing more research on the past cadillac ads will allow me to come closer for an idea.

WEEK 6 BOC: Allen Scherman

BOC : WEEK SIX Allen Scherman

Chim Chim Cheree

Lyrics by Allan Sherman

(Parody of "Chim Chim Cheree”, from the movie "Mary Poppins")
http://www.youtube.com/watch?v=te_Nv3lMUnA

 PIc-O-Pay-toothbrush

Fluoristan- toothpaste

Hexachlorophene- baking soda

GL-70- mouth wash

Dermasil-bath scruber

Vitrol-D- cologne

Lanolin wave- oil hair

Boo-boop- Razor

Tufsyn- rubber

Retsyn- spearmint

Acrylan-  disinfectant

Marfac-marine facility

Melmac- plastic

Orlon- textile clothing

Korlan-tropical fruit Southeast Asia

Accutron-watch

Teflon- non stick spray for cooking

Ban-lon- yarn clothing

Blue Magic whitener- laundry detergent

Fastback- car/Mustang

Wide-track-music player

Autronic Eye- headlights

Platformate- gasoline

It goes two miles more- car battery

Nasograph- nose measurer

Naugahyde- vinyl coated fabric

The giant who lives in the washing machine- liquid laundry detergent

Jolly and green- green bean guy

Tiger who causes my gas tank to flood-  fuel company Esso gas

Handsome white knight-stain remover

Man with the eyepatch- Hathaway man

That nut who flies into the front seat for hertz- you

EOC Week 5 Favorite Superbowl Commercial

My favorite Superbowl commercial is with Betty White. I love how they bring a celebrities into commercials, especially good traditional ones. (http://superbowlads.fanhouse.com/2010/snickers-betty-white/)http://superbowlads.fanhouse.com/2010/snickers-betty-white/

This commercial was for Superbowl 2011 for Snickers. I love it because Betty White is so old school and Snickers is and also Football as an all American sport, the three united together made a great impact for Snickers. I think the concept of funny, and celebrity endorsing a new Snickers product was genius. I still have yet to try the new Crunch Snickers that was advertised. I highly enjoy Snickers Ice cream bars, regular Snickers, Almond Snickers, Snickers Bites, and Snickers Ice cream cones. I cant wait to see what Snickers will come out with next. Over the years they have been really successful at bringing a new Snickers product out, to keep the product innovative and new.

EOC Week 4: Jerry Della Femina

Jerry Della Femina, I never heard of him before today's class. A brilliant but crazy man. Jerry always understood FUN. If it wasn't fun or exciting the consumer wasn't going for it. Along with fun came sex, alcohol and long days of partying collaborations.

 USA Today described him as, "The most colorful creative guy in an industry full of colorful creative guys."
Jerry is a very creative guy. Since I have started my college career I have been interested in advertising and the way effects different markets. Advertising is how a product is noticed. It's very interesting that consumers are effected by advertising and their purchase choices. I have always been amazed as to how they sell stuff you usually wouldn't want to buy, but because the way it is advertised it makes you want it. 

"In the staid world of advertising, Jerry Della Femina was something new: the self-created personality." (http://observatory.designobserver.com/entry.html?entry=14668)
I would like to think I have a self created personality. I think with this in mind, that's the idea Jerry wants. He wants to get it your personality, get into the consumers mind elements. These are strategies that Jerry uses to get the consumers lured in and wanting to know what is great about the merchandise.

"That's great advertising when you can turn Chicago into a city you'd want to spend more than three hours in." Jerry Della Femina (http://www.brainyquote.com/quotes/authors/j/jerry_della_femina.html)
This alone sends the message that Jerry can do amazing things and truly inspires people to buy and advertise like geniuses! Its just a saying but it's uniquely clever like everything he has done. After learning of Jerry Della Femina, I have gained even more interest in advertising. I think advertising and fashion are a united couple, I would like to see more of Jerry in new fashion advertisers in the future of fashion or any retail market.

EOC WEEK 4: Interveiw with Kevin Roberts

 "Lovemarks, an idea that has transformed the conventions of brand marketing." (Advertising by Design, pg 63)  Kevin Roberts is an amazing leader in advertising creation. Lovemarks is offered in 28 different languages and also has built emotional connections to branding. Kevin Roberts built empires off of emotional connections.
"At the heart of Lovemarks are three elements: mystery, sensuality, and intimacy."(Advertising by Design, pg 63) JC Penny's was a great example of a company that with the help of Kevin Roberts was a company that transformed into what was once a company going under to a company that can now relate to the average housewife. Kevin Roberts continues to inspire and get ideas from everyone and thing.

May'10/Chicago, USA

Listen to the Music http://www.lovemarks.com/index.php?pageID=20022&_fr_collectionid=8&_fr_collection1id=269

In this article it gives an overview of where Kevin stands today. He is still highly motivated in everything he does. In this first paragraph it explains the importance in consumer decision today. How consumers are effected today and can be effected in the future.
"In this keynote presentation at the Sweets and Snacks expo in Chicago, Kevin Roberts shares five ideas to help those in the industry be empathetic to both the realities around them and life through the eyes of the consumer. He covers key ways to get to the future first in the people-powered economy, through delivering Priceless Value, Emotion, Participation, Lovemarks, Shelf Back thinking and Purpose."

"Of course the consumer has already moved on. While we’re dealing with a world that is complex, uncertain, volatile and ambiguous, the consumer has already reframed VUCA as Vibrant, Unreal, Crazy and Astounding."
Read the whole article its very interesting.  (http://www.lovemarks.com/index.php?pageID=20022&_fr_collectionid=8&_fr_collection1id=269)